Alternate Access® Presents FloralProfitCenter™ at the FTD Floral Extravaganza July 22-24

Raleigh, NC -- 18 July 2005 -- Alternate Access, a leading provider of converged communications solutions, will showcase its particular expertise in propelling floral profits and growth when it presents FloralProfitCenter in Booth 140 at the 2005 FTD Floral Extravaganza in Dallas, Texas. Visitors to the Alternate Access booth will learn how to improve their operations, build repeat customer sales, and increase profits using convergence technologies that merge voice communications, data, and customer relationship management.

FloralProfitCenter helps florists improve their workflow by positively impacting most areas of operations. From handling calls more efficiently and recording calls for quality control to collecting statistics and mapping those with accounting, inventory and delivery functions, FloralProfitCenter becomes a strategic asset to managing a floral business' growth and success.

FloralProfitCenter makes floral agents more productive and callers more satisfied. With it, owners can be confident that every inbound call is answered promptly and routed appropriately. Their business takes the controls for when and how to implement special features - such as priority handling for VIP callers or announcement of time-sensitive specials. They may incorporate CRM applications such as MAS® to activate order entry screen-pops and point-and-click dialing. FloralProfitCenter also helps owners proactively measure the effectiveness of their marketing campaigns, so they can better forecast demand and tighten inventory control.

Alternate Access CEO Kelly Lumpkin says, "FloralProfitCenter lets you to streamline operations, accurately target key market segments, and create a superior service experience for all customers doing business by phone. Increased productivity in these key areas provides a sustainable competitive edge, protects your best customers, and provides endless opportunities to grow your profits.

Alternate Access offers comprehensive consulting and implementation planning to help florists identify and prioritize areas in their business to make maximum impact. "And," as Kelly Lumpkin adds, "FloralProfitCenter is backed by Alternate Access's 360° Customer-Centric Service Model which keeps the needs of your floral business at the center of all our solution offerings." Visit FloralProfitCenter online: www.floralprofitcenter.com

About Alternate Access®
Alternate Access, founded in 1993, improves worker productivity in both profit and cost
centers through the implementation of comprehensive communication systems. Converging
voice and data communication technologies with information systems such as accounting and
customer relationship management, Alternate Access provides new standards of customer
service and management control. We select hardware and software components specifically
designed and configured to meet your unique business requirements. Alternate Access gets to
the core of how your business works and delivers bottom line results. Converged
Communications for Competitive Advantage. For more information, contact us at
www.floralprofitcenter.com or call toll free at 866-831-9275.

Alternate Access® Presents FloralProfitCenter™ at the FTD Floral Extravaganza July 22-24

About Us