More Florists are Turning to FloralProfitCenter™ from Alternate Access® to Improve Operations, Build Repeat Customer Sales, and Increase Profits

Raleigh, NC -- 13 September 2005 -- Kelly Lumpkin, CEO of Alternate Access, a leading provider of converged communications solutions, announces that FloralProfitCenter is becoming a must-have communications enhancer for floral companies wanting to grow their profits and improve their customer service. Matlack Florist of West Chester, Pennsylvania and Norton Floral Company of Birmingham, Alabama are the most recent customers of Alternate Access' comprehensive consulting and implementation planning which helps florists identify and prioritize areas in their business through which maximum impact may be realized. FloralProfitCenter helps florists improve their workflow by positively impacting most areas of operations. From handling calls more efficiently and recording calls for quality control to collecting statistics and mapping those with accounting, inventory and delivery functions, FloralProfitCenter becomes a strategic asset to managing a floral business' growth and success.

Matlack Florist, a large floral company in West Chester, Pennsylvania, contacted Alternate Access to help them increase order throughput during busy seasons, including proper staffing and spreading the work load evenly. After a thorough examination of Matlack's communications procedures, Alternate Access recommended TeleVantage® from Vertical Communications (ASFT.OB) combined with MAS-Link from Alternate Access, which connects to Matlack's integrated management system, for a powerful and intuitive call center that allows efficient call handling during peak periods. TeleVantage reports will show statistically how the work load is spread and give Matlack the opportunity to reward high performance. TeleVantage call recording will also help insure the owners always know the facts behind any complaint calls.

Norton Floral Company, with four locations in Birmingham, Alabama, contacted Alternate Access because they felt their company's phone system was inadequate, with no voice mail, no ability to organize call volumes, and no way to have remote locations team-up to handle call volume during peak times. Alternate Access installed TeleVantage with its powerful call center capabilities, which seamlessly integrates Norton's remote locations, allowing the company to more efficiently handle call volumes during its peak periods as well as in everyday usage. TeleVantage's plethora of reporting capabilities will also allow Norton to identify areas of growth potential through new and repeat sales while troubleshooting areas that need special attention.

Kelly Lumpkin says, "FloralProfitCenter enables floral businesses to bring together all the elements for a successful enterprise--efficient call handling, tight execution of product development and delivery, and excellent customer care. Florists around the country are recognizing FloralProfitCenter as their competitive advantage."

About Alternate Access
Alternate Access, founded in 1993, improves worker productivity in both profit and cost
centers through the implementation of comprehensive communication systems. Converging
voice and data communication technologies with information systems such as accounting and
customer relationship management, Alternate Access provides new standards of customer
service and management control. We select hardware and software components specifically
designed and configured to meet your unique business requirements. Alternate Access gets to
the core of how your business works and delivers bottom line results. Converged
Communications for Competitive Advantage. For more information, contact us at
www.floralprofitcenter.com or call toll free at 866-831-9275.

More Florists are Turning to FloralProfitCenter™ from Alternate Access® to Improve Operations, Build Repeat Customer Sales, and Increase Profits

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