FOR IMMEDIATE RELEASE

Contact:
Lia Luisi
MSA
(919) 463-9680
lia.luisi@kowabunga.net

Alternate Access® Presents FloralProfitCenterT at the Southern Retail Florist Show August 25 - 27

Raleigh, NC - 25 August 2006 -- Alternate Access, a leading provider of converged communications solutions, will showcase its particular expertise in propelling floral profits and growth when it presents FloralProfitCenter in Booth 514 at the 2006 Southern Retail Florist Show in Charlotte, NC. Visitors to the Alternate Access booth will learn how to improve their operations, build repeat customer sales, and increase profits using convergence technologies that merge voice communications, data, and customer relationship management; they will also have a chance to enter a drawing for a Plantronics 640 Wireless Headset. Alternate Access CEO Kelly Lumpkin says, "FloralProfitCenter allows you to streamline operations, accurately target key market segments, and create a superior service experience for all customers doing business by phone. Increased productivity in these key areas provides a sustainable competitive edge, protects your best customers, and provides endless opportunities to grow your profits."

Owners can be confident that every call is answered promptly and routed appropriately, in turn making their agents more productive and their customers more satisfied. FloralProfitCenter allows business owners the flexibility to implement the features that work for their business. Everything from priority handling of VIP customers to announcing time- sensitive specials can be customized to meet any business' needs. FloralProfitCenter can be integrated with CRM applications such as MAS® to activate order entry screen pop-ups and point-and-click dialing.

With efficient call handling and call recording for quality control, FloralProfitCenter creates a positive impact on many areas of a florist's business. In addition to these key features FloralProfitCenter can become a strategic partner in managing growth and success through statistics gathering and mapping to accounting, inventory and delivery functions to help florists improve their workflow. This functionality allows business owners to proactively measure the success of marketing campaigns; this information could be used to better forecast demand and adjust inventory accordingly. These are just a few of the ways that FloralProfitCenter can help streamline business operations.

Alternate Access offers comprehensive consulting and implementation planning in addition to their 360° Customer Centric Service Model. Blake Mobley, President of Zeidler's Floral Company states,".It is great to get support from Alternate Access, who understands their product and my business needs as well." These services help florists identify and prioritize areas in their business to make maximum impact. Visit FloralProfitCenter online: www.floralprofitcenter.com

About Alternate Access

Founded in 1993, Raleigh, North Carolina-based Alternate Access is celebrating 15 years of providing intelligent business phone systems to small-business and branch-office clients locally and nationwide. Their innovative phone system solutions help increase profits by boosting staff performance and efficiency, enhancing customer service, and adding management reporting capabilities - all while decreasing labor and infrastructure costs. Products include IP-PBX with Voice over IP, fax servers, unified messaging, Web collaboration, interactive voice response and call center applications, headsets and specialty phones. By employing extensive experience and best practices, award-winning Alternate Access works in partnership with its customers to build creative yet cost-effective solutions. For more information on Alternate Access visit www.AlternateAccess.com.